Our story begins in Geelong, Victoria, where entrepreneurs Jake and Jess Munday launched an LED neon sign business. Leveraging their experience in product development and social media marketing, the company created custom LED neon signs for local businesses, weddings and events.

The combination of high-quality signs and the ability to custom-design to customers’ specific requirements lead to explosive growth, leading Jake and Jess to invite a couple of e-commerce industry veterans to partner with them. Matt and Teresha, with over two decades of experience in online publication, marketing, and product sales in the UK and US, saw the potential to help the company expand beyond its initial market. They proposed a rebrand from the original Neon Collective to Custom Neon™ and developed new e-commerce websites to target three major markets with a clear, powerful brand.

As the international orders grew, we saw the need to increase our staff and production capabilities. We added to our teams in Australia and the US, including operations manager Kit, and by early 2020 it was clear that we were getting too big for the workspace we had. We moved our Australian operation into an office and production workshop with space to accommodate a quickly expanding team and in-house fabrication. As sales in the US and UK overtook Australia, we increased our teams in all three locations.